Sony says focus is on creativity, with games, movies, music, sensors, IP, and not gadgets

A logo of Sony is seen at the headquarters of Sony Corp. on May 10, 2022, in Tokyo. Japanese electronics and entertainment company Sony says it’s focusing on creativity in movies, animation and video games, rather than old-fashioned gadgetry. — AP

TOKYO: Japanese electronics and entertainment company Sony says it’s focusing on creativity in movies, animation and video games, rather than old-fashioned gadgetry.

Its chief executive, Kenichiro Yoshida, outlined the company’s strategy Thursday, saying Sony was helping creative professionals deliver what he called “kando”, or a moving experience.