TikTok artists and advertisers to stay with app until 'door slams shut'

FILE PHOTO: A young woman makes a video of her friends with a mobile phone to post on TikTok in Times Square in New York City, New York, U.S., March 13, 2024. REUTERS/Mike Segar/File Photo

(Reuters) - Ban or no ban, TikTok's partners in the music and advertising world plan to stick with the massively popular short-form video platform until the bitter end, seven industry leaders told Reuters.

The U.S. Senate passed a bill late on Tuesday that gives Chinese tech firm ByteDance up to a year to divest TikTok, or the app will be banned altogether. President Joe Biden has signaled he would sign the bill, capping a four-year battle over concerns the Chinese government could influence content or access user data.