Temu likely to face tougher online content rules as EU users soar

File photo: The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. REUTERS/Florence Lo/Illustration/File photo

BRUSSELS (Reuters) - PDD Group's fast-fashion e-commerce retailer Temu is likely to be subject to tough EU online content rules that already apply to Meta Platforms, Google, Elon Musk's X and TikTok after its average monthly users in Europe rose above a key threshold.

Under the European Union's Digital Services Act (DSA), companies with more than 45 million users are labelled very large online platforms (VLOPs) and are required to do more to fight illegal and harmful content as well as counterfeit products on their platforms.