Chinese video-sharing platform Bilibili restructures content units, bets on live streaming amid pressure to turn a profit

The company set up a new unit to help its three million content creators make money, and appointed a new executive in charge of video game commercialisation. Bilibili narrowed its net loss by 36% in 2023 to US$677.6mil compared to the previous year, while revenue increased 3% to 22.5bil yuan. — SCMP

Chinese video-sharing platform Bilibili has restructured its content units and is doubling down on the live-streaming business, as the US and Hong Kong-listed company struggles to make a profit.

Bilibili recently revamped its major operations department and separated multiple live streaming-related units, forming a new live-streaming centre, while also ramping up commercialisation of its content creator and video gaming businesses, according to a report by Chinese media LatePost.