Britain's BBC considers building in-house AI model

A view of the BBC headquarters in London, Britain July 12, 2023. REUTERS/Anna Gordon/File Photo

LONDON (Reuters) - Britain's national broadcaster the BBC is drawing up plans to build and train its own artificial intelligence model using its text archives, the corporation said on Thursday.

A BBC executive told a parliamentary committee earlier this month the organisation was looking at generative AI as a tool to support its production process and assessing a possible unilateral or partnership arrangement on training a model.