Two-thirds of eight- to 10-year-olds spend up to four hours a day on social media

Social media is an integral part of the lives of even the youngest North American children, with 24% of under-fours spending over an hour a day on social platforms and 22% going on such sites for less than an hour a day on social platforms, (compared to five- to seven-year-olds, 34% of whom spend an hour or more on these sites and 17% of whom spend less than an hour a day). — AFP Relaxnews

Born and raised with screens, digital activities occupy an important place in the daily lives of Generation Alpha children. So much so that 54% of parents say their Gen Alpha child spends up to four hours a day on social media, a level similar to Gen Z's younger members, according to a Morning Consult survey.

According to the Morning Consult research, 65% of older Gen Alpha children, aged 8-10 years, spend up to four hours a day on social media, compared to 56% of young members of Gen Z, 13- to 17-year-olds. However, 41% of 13- to 17-year-olds spend more than four hours on social networks every day, while a third of eight- to 10-year-olds never use them.