Streaming subscriber growth in US halved last year

FILE PHOTO: A smartphone with the Netflix logo lies in front of displayed "Streaming service" words in this illustration taken March 24, 2020. REUTERS/Dado Ruvic/File Photo

(Reuters) -Streaming subscriber growth in the United States has halved in 2023, data from research firm Antenna showed, a sign that the boom might be over for the industry in its key market.

Growth in the premium subscription-video-on-demand category slowed to 10.1% last year from 21.6% in 2022. But its overall growth has more than doubled in four years, signaling a steady re-subscription trend.