Mercedes-Benz moves into truck rental market in Brazil

FILE PHOTO: The logo of Mercedes-Benz is seen outside a Mercedes-Benz car dealer in Brussels, Belgium June 1, 2023. REUTERS/Yves Herman/File Photo

SAO PAULO (Reuters) - Daimler Truck said on Tuesday it will launch its first truck rental business in Brazil, where the vehicle leasing market is expanding.

Sales of new trucks in Brazil are under pressure from higher vehicle prices because of stricter rules on pollutant emissions, high interest rates that make financing difficult and an economy that is expected to grow less in 2024. Renting for some clients is a more affordable option.