Analysis-Vision Pro headset is Apple's next Mac and TV combined

FILE PHOTO: Apple's Vision Pro headset is displayed on the day it goes on sale for the first time in Los Angeles, California, U.S., February 2, 2024. REUTERS/Mike Blake/File Photo

(Reuters) -Apple's Vision Pro could upend how people watch television at home and how they use computers at work, potentially positioning the headset to be a successor to both traditional television and the Mac.

The $3,500 headset, which blends three-dimensional digital content with a view of the outside world, landed in the company’s physical U.S. stores on Friday. It enters a market crowded with lower-cost rivals from Meta Platforms, HTC and others that have mostly been confined to the video game market and failed to find a mass audience.