Why Apple is pushing the term ‘spatial computing’ along with its new Vision Pro headset

The Apple Vision Pro headset is displayed in a showroom on the Apple campus after its unveiling on June 5, 2023, in Cupertino, Calif. Apple’s hotly anticipated headset will arrive in stores on Friday, Feb 2, 2024. — AP

SAN FRANCISCO: With Apple’s hotly anticipated Vision Pro headset hitting store shelves Feb 2, you’re probably to start to see more people wearing the futuristic googles that are supposed to usher in the age of “spatial computing”.

It’s an esoteric mode of technology that Apple executives and their marketing gurus are trying to thrust into the mainstream while avoiding other more widely used terms such as “augmented reality” and “virtual reality” to describe the transformative powers of a product that’s being touted as potentially monumental as the the iPhone that came out in 2007.