Apple to get first taste of consumer demand for RM16,000 Vision Pro

The Apple Vision Pro headset is displayed in a showroom on the Apple campus after its unveiling on June 5, 2023, in Cupertino, California. Apple's high-priced headset for toggling between the real and digital world will be available in its stores beginning Feb 2, 2024 launching the trendsetting company’s push to broaden the appeal of what so far has been a niche technology. — AP

Apple Inc’s long-awaited Vision Pro mixed-reality headset will finally be available for preorders on Jan 19, giving the company its first real taste of consumer demand for the US$3,499 (RM16,517) device.

The product goes on sale at 8am Eastern time via Apple’s website and mobile app – ahead of the Vision Pro getting delivered to stores and consumers on Feb 2. The purchasing process will be unique. Customers will need to use a recent iPhone or iPad to scan their head and, if necessary, provide a vision prescription.