Why are Stanley Quencher cups so popular? A theft spotlights a TikTok-spurred craze

A TikTok video from the user danimarielettering helped spur the Stanley Quencher’s popularity in November. The woman pulled a Stanley Quencher from the cup holder of a car that had been scorched by a fire the day before. — AFP

The Stanley cup craze is one few can make sense of.

The market of insulated cups, reusable water bottles and warm drink tumblers has plenty of quality options, but Stanley’s Quencher has become the most popular with sales soaring like a rocket ship, thanks largely to its popularity and word-of-mouth marketing on social media.