A US startup is working to revitalise the search engine sector by infusing it with a dose of artificial intelligence. The result is called Perplexity, and it’s backed by Amazon boss Jeff Bezos. But will it be enough to overshadow, or even outshine, Google?
Perplexity was founded in 2022 by a former engineer from OpenAI (the publisher of ChatGPT). This startup is developing a conversational search engine based on artificial intelligence. It combines a "traditional" search engine and a conversational agent, called Copilot. The site can be tested free of charge, but registration is required to take advantage of Copilot's power. For unlimited access, a US$20/month subscription is required. In any case, Perplexity is available both via a web browser and via a dedicated mobile application.
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