PC makers bet on AI to rekindle sales


Attendees head to exhibits during CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. January 9, 2024. REUTERS/Steve Marcus/File Photo

LAS VEGAS (Reuters) - PC and microchip companies struggling to get consumers to replace pandemic-era laptops offered a new feature to crowds this week at CES: artificial intelligence (AI).

PC and chipmakers including Advanced Micro Devices (AMD) and Intel are betting that the so-called "neural processing units" (NPUs) now found in the latest chip designs will encourage consumers to once again pay for higher-end laptops. Adding additional AI capabilities could help take market share from Apple.

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