Analysis-US fintechs push into fixed-income trading as retail investor interest grows

FILE PHOTO: An eagle tops the U.S. Federal Reserve building's facade in Washington, July 31, 2013. REUTERS/Jonathan Ernst/File Photo

(Reuters) - U.S. financial technology companies that popularized amateur stock trading are pushing into fixed income in a bid to capitalize upon growing retail investor interest sparked by soaring yields in 2023.

Online brokerage Public, wealth management platform Wealthfront and fintech software company Apex Fintech Solutions are among the firms launching new products that aim to make it easier and more affordable for individual investors to gain exposure to fixed-income products like Treasuries and corporate bonds.