Apple’s iPhone design chief enlisted by Jony Ive, Sam Altman to work on AI devices


For Apple, Tan’s departure underscores an exodus of design talent. Since 2019, about 14 members of Ive’s former team at Apple have left. — AFP

Legendary designer Jony Ive and OpenAI’s Sam Altman are enlisting an Apple Inc veteran to work on a new artificial intelligence hardware project, aiming to create devices with the latest capabilities.

As part of the effort, outgoing Apple executive Tang Tan will join Ive’s design firm LoveFrom, which will shape the look and capabilities of the new products, according to people familiar with the matter. Altman, an executive who has become the face of modern AI, plans to provide the software underpinnings, said the people, who asked not to be identified because the endeavour isn’t public.

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