Apple tells staffers they can’t point Watch buyers to Best Buy

New Apple Watches Ultra 2 are displayed at the company's headquarters in Cupertino, California, US. In a memo to customer service agents about the pending sales halt, employees are told not to point shoppers to places where they can buy the devices. — Reuters

Apple Inc is on the verge of pulling its most popular smartwatches from sale at its US physical and online stores to comply with a trade regulation ruling. And while other retailers can continue to sell the devices, Apple has told staffers it can’t let people know.

In a memo to customer service agents about the pending sales halt, employees are told not to point shoppers to places where they can buy the devices. “Unfortunately, due to the ongoing legal matter, I am not able to provide you with any information about where you can buy Apple Watch Series 9 or Ultra 2,” they are told to say.