Analysis-Temu, Shein far lag Amazon as online holiday shopping ramps up

FILE PHOTO: People shop at the Shein Holiday pop-up shop inside of Times Squares Forever 21 in New York City, U.S., November 10, 2023.REUTERS/David 'Dee' Delgado/File Photo

NEW YORK (Reuters) -Upstart online retailers Temu.com and Shein are drawing millions of window-shoppers to their websites this holiday season, but they far lag market leader Amazon.com where it counts - turning those visits into actual sales.

Nine out of ten visitors to their websites were window shoppers, not buyers, according to Similarweb, a website data tracking firm.