Meta to roll out broadcast channels to Facebook, Messenger

FILE PHOTO: People are seen behind a logo of Meta Platforms, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas

(Reuters) - Meta Platforms said on Wednesday it will roll out broadcast channels, a feature for public distribution of messages from individuals, to Facebook and Messenger.

Social media firms are bringing in more features to shore up engagement across apps in a highly competitive online environment.

"We're currently testing the ability for Pages to create broadcast channels and expect to roll this out in the coming weeks," the social media company said in a statement.

Meta expanded WhatsApp Channels to users in over 150 countries last month. The feature is also available on Instagram.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Shailesh Kuber)