Meta to roll out broadcast channels to Facebook, Messenger

FILE PHOTO: People are seen behind a logo of Meta Platforms, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas

(Reuters) - Meta Platforms said on Wednesday it will roll out broadcast channels, a feature for public distribution of messages from individuals, to Facebook and Messenger.

Social media firms are bringing in more features to shore up engagement across apps in a highly competitive online environment.