Google warns the EU that it will fight attempts to break up ad business

In a recent letter to EU watchdogs, Google warned it won’t accept the mandatory divestment of part of its services deemed by Margrethe Vestager, the bloc’s currently-on-leave antitrust chief, as ‘the only way’ to restore competition. — Bloomberg

Alphabet Inc’s Google has vowed to fight the European Union’s threat to break up its ad business, setting the scene for an antitrust battle that could eventually rival its ongoing clash with the US Justice Department and state attorneys general.

In a recent letter to EU watchdogs, Google warned it won’t accept the mandatory divestment of part of its services deemed by Margrethe Vestager, the bloc’s currently-on-leave antitrust chief, as “the only way” to restore competition.