These YouTubers stepped back from the platform that made them famous – why?

In a February interview with The New York Times, Chamberlain said ‘you can’t do YouTube forever’ due to the rigorous posting schedule and feeling the pressure to consistently deliver content. — Screengrab from YouTube/@emmachamberlain

What began as a seemingly casual habit of sharing content on platforms like YouTube turned into a lucrative business for a fortunate few.

Recently, Forbes reported that top YouTubers like Jimmy “MrBeast” Donaldson and Olajide “KSI” Olatunji earned US$82mil (RM387.53mil) and US$24mil (RM113.42mil) respectively. According to Variety, Forbes estimated their gross earnings from June 2022 to June 2023.