Amazon says ads coming to Prime Video streaming in 2024

Amazon's Prime Video streaming service will include ads beginning in early 2024, the company announced. — Photography Patrick T. FALLON/AFP

Amazon's Prime Video streaming service will include ads beginning in early 2024, the company announced Friday, following competitors in seeking to squeeze new revenue out of the burgeoning industry.

"To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements," Amazon said in a statement.