BMW stops charging monthly fee to activate seat heating after outcry

As one of Germany's large premium manufacturers, Munich-based BMW has a loyal customer base previously used to buying a car and getting key features as standard or ordering them in advance at extra cost. — AFP

MUNICH: BMW has abandoned its subscription charge for activating heated seats already fitted to its cars after a sharp backlash from consumers.

The subscription for seats, which cost up to US$18 (RM84) a month in the countries where it was offered, prompted an overwhelmingly negative consumer response, with angry consumers taking to social media to say paywalls in cars should not be tolerated.