Google to require political ads to disclose AI creations

The change to Google's ad policy is to take effect in November, about a year ahead of what is likely to be a contentious US presidential election and as fears mount that generative AI will be used to mislead voters. — Reuters

SAN FRANCISCO: Google on Sept 6 said it will mandate that political advertisements on its platforms disclose when images and audio have been altered or created using tools such as artificial intelligence (AI).

The change to Google's ad policy is to take effect in November, about a year ahead of what is likely to be a contentious US presidential election and as fears mount that generative AI will be used to mislead voters.