In a bid to lure Internet users back to X – the new name for Twitter – Elon Musk has unveiled new eligibility criteria for making money on the platform. From now on, all creators can potentially earn a share of ad revenues, but only under certain conditions. Here's how it works.
How can users make money on X, the social network formerly known as Twitter? While the platform has completely overhauled its name and image, Elon Musk continues to rely on the monetization of content and, above all, the sharing of advertising revenues to win over internet users and prevent their exodus to other platforms, such as Threads and TikTok.
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