Elon Musk says Twitter will change logo to X, 'bid adieu' to bird

Musk’s brand overhaul coincides with pressure from new challenger Threads by Meta Platforms Inc. — AFP

Twitter owner Elon Musk said the social media company will change its logo soon, getting rid of the blue bird that’s long been its signature.

"If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” Musk tweeted late Saturday (July 22). Roughly six months after he acquired Twitter for US$44bil (RM201.28bil), he merged the company into an entity called X Corp, saying Twitter is an accelerant to building an everything-app called X. An interim X logo is coming on Sunday, he said in a later message.