Study: More than 60% of world now on social media

The number of social network users is approaching the number that use the Internet, 5.19 billion, or 64.5% of the world population. — Photo by Nathan Dumlao on Unsplash

PARIS: Nearly five billion people, or slightly more than 60% of the world's population, are active on social media, according to a recent study.

That represents an increase of 3.7% over the past year, according to calculations by digital advisory firm Kepios in its latest quarterly report.