Is enthusiasm for Threads already starting to wane?

The Threads application launched on July 5, 2023, in the United States. — AFP Relaxnews

The Meta group’s new social network, Threads, got off to a flying start when it was launched at the beginning of July. But 10 days after its arrival, the much-hyped Twitter rival is already seeing a fall in active users.

Is the buzz already dying down? Meta caused a sensation when it launched Threads, its new social network, on July 5. Within hours, millions of users had activated their accounts, with some 10 million people signing up in just seven hours, rising to 150 million users a week later.