Be wary of scams as Amazon Prime Day kicks off, experts warn

Amazon Prime Day kicks off on Tuesday, July 11 and, once again, experts are warning consumers of scams. — AP

NEW YORK: Amazon Prime Day is here. And, once again, experts are warning consumers of scams.

Scams targeting online shoppers – often by impersonating companies like Amazon and other major retailers – are nothing new. But phishing attempts increase amid busy spending seen during significant sales events – from Black Friday to, of course, Prime Day, according to the Better Business Bureau.