Apple Store goes live on WeChat mini programme


FILE PHOTO: A customer talks to sales assistants in an Apple store as Apple Inc's new iPhone 14 models go on sale in Beijing, China, September 16, 2022. REUTERS/Thomas Peter

BEIJING, July 11 (Reuters) - Tencent's WeChat said on Tuesday that iPhone maker Apple had opened a store on its social media platform, marking an expansion of the U.S. firm's retail channels in the world's second largest economy.

The announcement by WeChat, China's dominant messaging app which also provides e-commerce, livestreaming and payment services, said users would be able to buy Apple products including iPhones, iPads and Macs from the store.

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