WhatsApp debuts one-to-many broadcasting 'Channels'

Meta said it is exploring the option of making encrypted channels available for groups such as nonprofits or health organisations where that level of security might be needed. — Reuters

SAN FRANCISCO: WhatsApp on Thursday began letting select organisations try a new feature called "Channels" that lets them broadcast to followers on the popular, Meta-owned messaging service.

The debut comes as an array of agencies and organisations grow disenchanted with Elon Musk-owned Twitter in the face of fees, performance problems, and dramatically scaled-back content moderation.