'Pokemon Go' creator Niantic suffers metaverse woes


After years of hype, optimism in the business potential of the metaverse has dimmed considerably, with companies including Meta, Microsoft and Tencent Holdings Ltd slashing their metaverse units. — Image by Lifestylememory on Freepik

Just a few years ago, tech evangelists were hailing Niantic Inc, the maker of the hit game Pokémon Go, as proof of the metaverse’s vast and growing business potential. But now, following the lackluster debut of yet another augmented-reality game, Niantic is looking like something else - more evidence of the metaverse’s vast and growing business woes.

On May 9, the San Francisco-based, closely held software maker launched Peridot, a free, pet-simulator game for mobile phones that aims to blend the digital and physical worlds into what the company has called the "real-world metaverse.” After downloading the Peridot app, players hatch a unique Dot and give their new digital pet a name. Using the phone’s camera lens, the game then superimposes one’s pet on whatever real-world vista the user points their phone at, say, a patch of grass in their backyard. From there, the Dot can run through the phone’s view of the yard, chasing tennis balls, digging up treats and interacting with the objects around them as they gain capabilities and grow.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
AR

Next In Tech News

Coupang founder Kim Bom apologises for data leak, pledges compensation
Sam Altman hints at the radical design choices behind OpenAI’s upcoming devices
Opinion: Enable Wi-Fi calling if your house has dead zones
'Brazen attempt': Can a start-up restore the original Twitter brand?
An ecological tale gives life to Metroid Prime 4
TSMC says some facilities evacuated after quake
Analysis-Waymo's San Francisco outage raises doubts over robotaxi readiness during crises
Apple, Google and others tell some foreign employees to avoid traveling out of the country
Opinion: Apple’s leadership exodus isn’t a crisis. It’s just smart transition planning
Opinion: AI is getting dangerously good at political persuasion

Others Also Read