Top ad group says Twitter no longer 'high risk' after new chief appointed- FT

FILE PHOTO: Twitter corporate headquarters building is seen in downtown San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria

(Reuters) - Top advertising agency GroupM has told its clients that it no longer considers Twitter "high-risk" and is "cautiously optimistic" about the appointment of Linda Yaccarino as its new chief, the Financial Times reported on Friday.

Yaccarino will take over the social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal.