Amazon unveils new gadgets as AI race heats up

Limp said Amazon is proceeding cautiously with its own generative AI. Among the challenges the company is hoping to solve is how Alexa interacts with multiple family members in a home, and how to prevent the software from making things up. — Photo by Christian Wiediger on Unsplash

Amazon.com Inc. introduced an updated slate of Echo devices and pledged to bring ChatGPT-style artificial intelligence to Alexa-powered gadgets.

For more than a year the digital assistant has been using a home-built set of large language models - the foundational networks that enable ChatGPT and rival technologies – to help summarize text gathered from the web and make Alexa more conversant in various languages, Dave Limp, Amazon’s senior vice president of Devices & Services, said in an interview.