Google I/O 2023: Search king adds AI to respond to Microsoft challenge

FILE PHOTO: Google logo and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

MOUNTAIN VIEW, California (Reuters) - Alphabet Inc's Google is rolling out more artificial intelligence for its core search product, hoping to create some of the same consumer excitement generated by Microsoft Corp's update to rival search engine Bing in recent months.

At its annual I/O conference in Mountain View, California, on Wednesday, Google offered a new version of its namesake engine. Called the Search Generative Experience, the revamped Google can craft responses to open-ended queries while retaining its recognizable list of links to the Web.