Google launching tools to identify misleading and AI images

Google will mark every AI-generated image created by its tools as such and it’s working with other platforms and services to make sure they add the same markup to the files they put out. — Photo by Pau BARRENA/AFP

Google is adding two new features to its image search to reduce the spread of misinformation, especially now that artificial intelligence tools have made the creation of photorealistic fakes trivial.

The Alphabet Inc. company’s first new feature is called ‘About this image,’ serving up additional context like when an image or similar ones were first indexed by Google, where they first appeared and where else they’ve shown up online. The intent is to help users pinpoint the original source while also contextualizing an image with any debunking evidence that might have been provided by news organizations.