Google's AI is coming to more companies near you

FILE PHOTO: Google logo and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

MOUNTAIN VIEW, California (Reuters) - The financial report you read, the apparel marketing you see and the chat assistant you engage may soon reflect a common origin: artificial intelligence from Google.

The cloud division inside Alphabet Inc is lining up customers to put its newest technology to the test, so-called generative AI that produces human-like prose or other content from past data.