Apple Inc is working on a new coaching service that is designed to keep users motivated to exercise, improve eating habits and help them sleep better. — Dreamstime/TNS
Apple Inc is working on an artificial intelligence-powered health coaching service and new technology for tracking emotions, its latest attempt to lock in users with health and wellness features.
The new coaching service – codenamed Quartz – is designed to keep users motivated to exercise, improve eating habits and help them sleep better, according to people with knowledge of the project. The idea is to use AI and data from an Apple Watch to make suggestions and create coaching programs tailored to specific users, said the people, who asked not to be identified because the initiatives haven’t been announced yet.
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