Google wants you to never overpay for a flight again

On April 3, Google announced a new price-guarantee feature that promises to monitor prices daily and pay customers the difference if their fare drops at any point from booking to departure. — Image by rawpixel.com on Freepik

Making sure you pay a reasonable fare for flights often feels like a fool’s errand. If you’re lucky, you’ll snag a mistake fare or flash sale. More often, you’ll deliberate ad nauseam. Do you book? Do you wait? Can anyone actually beat airlines at their own game?

Alphabet Inc’s Google aims to change that. On April 3, the search giant announced a new price-guarantee feature that promises to monitor prices daily and pay customers the difference if their fare drops at any point from booking to departure.