What's better than OpenAI? Developers shop for alternatives


FILE PHOTO OpenAI and ChatGPT logos are seen in this illustration taken February 3 2023. REUTERSDado RuvicIllustrationFile Photo

FILE PHOTO: OpenAI and ChatGPT logos are seen in this illustration taken, February 3, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

NEW YORK (Reuters) - Microsoft-backed OpenAI is no longer the only game in town for software developers looking to capitalize on an expected $90 billion market for artificial intelligence.

Motivated by a wariness of relying on a single company, a desire for models tailored to specific tasks and the chance to cut costs, more than a dozen startups and investors said they are embracing competitors to industry leader OpenAI, casting a shadow on expectations that Microsoft Corp and OpenAI will dominate the young field.

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