UK broadcasters to stay prominent on smart TVs and speakers

FILE PHOTO: British Secretary of State for Culture, Media, and Sport Lucy Frazer walks on Downing Street in London, Britain March 15, 2023. REUTERS/Peter Nicholls

LONDON (Reuters) - On-demand services from Britain's BBC, ITV and other public service broadcasters must remain easy to find on smart TVs and set-top boxes, the government said as it announced a plan to update media rules for the streaming age.

The proposed new law will also put Netflix, Amazon Prime Video and Disney+ under regulator Ofcom's remit to help protect audiences from harmful material such as misleading health claims, it said on Wednesday.