TikTok wins US trademark trial over Stitch video feature

FILE PHOTO: A person holds a smartphone as Tik Tok logo is displayed behind in this picture illustration taken November 7, 2019. Picture taken November 7, 2019. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Bytedance's TikTok Inc persuaded a federal jury in Los Angeles on Thursday that its Stitch feature does not violate trademark rights belonging to British video-editing company Stitch Editing Ltd.

The jury rejected Stitch Editing's argument that TikTok confuses consumers by using the Stitch name to brand the popular social-media platform's technology for "stitching" videos together.