Nokia changes iconic logo to signal strategy shift

A mockup of the new Nokia logo, is seen at an unknown location, in this undated handout picture received on February 25, 2023. NOKIA/Handout via REUTERS

BARCELONA (Reuters) - Nokia announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth.

The new logo comprises five different shapes forming the word NOKIA. The iconic blue color of the old logo has been dropped for a range of colours depending on the use.