Opinion: Why do retail websites want to know your location?

Of course, stores also want your location data so they can gather as much information as they can about you. — Photo by John Schnobrich on Unsplash

I received an email from a reader wanting to know why many retail websites he visits pop up a dialog box wanting to access his location. He said he never allows it, but he wants to know why they ask.

I can think of a lot of reasons.