BMW boss not afraid of tech rivals: 'Cars aren't iPhones on wheels'


He says the future of the car industry lies in the task of combining hardware and software. Companies need to maintain sovereignty over the data, Zipse says. — AFP

LAS VEGAS: Big tech may seem to be muscling into the car business, but that is not bothering BMW boss Oliver Zipse, who says his business is not threatened by such rivals.

"We are not afraid of tech players at all because we work with all of them," Zipse said amid a flurry of high-tech automotive unveilings in early January at the CES tech show in Las Vegas.

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