Remote working is generally perceived as a real asset for a company's "employer" brand. — Photography visualspace/Getty Images/AFP Relaxnews
The pandemic helped make working from home more widespread and, by extension, allowed for more flexible work patterns. For a long time, these new ways of organizing work were frowned upon by managers, although attitudes are changing.
Such are the findings of a report conducted jointly by the British universities of Birmingham and York, as part of the Equal Parenting Project. The two institutions surveyed 597 managers living in the UK about flexibility in the workplace. Most of them are in favor of offering their employees the possibility to adapt their working hours and location to their personal needs and requirements.
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