Sony, Honda roll out prototype of 'Afeela' EV that uses Qualcomm tech

FILE PHOTO: Sony Corp's and Honda Motor's logos are pictured at their joint news conference venue in Tokyo, Japan, March 4, 2022. REUTERS/Kim Kyung-Hoon

(Reuters) -Japan's Sony on Wednesday unveiled a prototype of the new "Afeela" electric vehicles it will build together with Honda, saying it would harness its vast entertainment content as it looks to become a player in next-generation cars.

Sony gave a glimpse of the Afeela, which sports rounded corners and a sleek black roof, at the CES 2023 technology trade show in Las Vegas. The car will use technology from hardware maker Qualcomm Inc, including its "Snapdragon" digital chassis.