Microsoft Corp is preparing to add OpenAI’s ChatGPT chatbot to its Bing search engine in a bid to lure users from rival Google, according to a person familiar with the plans.
Microsoft is betting that the more conversational and contextual replies to users’ queries will win over search users by supplying better-quality answers beyond links, said the person, who did not want to be named discussing confidential product roadmaps that remain in flux.
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