Does AI threaten the future of Google Search?

Although the buzz generated by ChatGPT and Noor is likely to attract users and investors, which will help the technology to further develop, significant scepticism remains as to whether such AI chatbots will ever be able to do to Google Search what Google Search did to Yellow Pages. — Reuters

LONDON: Google Search is in peril, some people believe. The ubiquitous search engine, which has been the gateway to the Internet for billions of people worldwide for the past two decades, faces "existential threats," they say, that are forcing parent company Alphabet's management to declare a "code red."

"Google may be only a year or two away from total disruption," Paul Buchheit, a Gmail developer wrote in a message posted on Twitter this month. "(Artificial Intelligence) will eliminate the search engine result page, which is where they make most of their money."