Amazon to warn customers on limitations of its AI

FILE PHOTO: The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, November 15, 2022. REUTERS/Pascal Rossignol

LAS VEGAS (Reuters) - Amazon.com Inc is planning to roll out warning cards for software sold by its cloud-computing division, in light of ongoing concern that artificially intelligent systems can discriminate against different groups, the company told Reuters.

Akin to lengthy nutrition labels, Amazon's so-called AI Service Cards will be public so its business customers can see the limitations of certain cloud services, such as facial recognition and audio transcription. The goal would be to prevent mistaken use of its technology, explain how its systems work and manage privacy, Amazon said.